INEOS Hygienics introduces new high performance, plant powered range across 3 household categories
- 16 new products across dish + hand liquid, multi-room surface spray, eco wipes and laundry liquid are designed to deliver next generation performance through cutting edge product innovation
- Proprietary technology introduces ‘active fragrances’; designed to help improve wellbeing and promote better sleep
- ASDA leads the market securing an 8-week exclusivity deal to stock products in more than 500 stores across the UK and supported through their Merchants Den Initiative
- Full range available to wider trade from September
INEOS Hygienics’ is on a mission to support people to boost their performance and promote good hygiene habits for all.
Having supplied millions of hand sanitisers during the pandemic, the company is now set to bring innovation and science to stagnant household hygiene categories.
With an eye on attracting younger customers into mass retail, the introduction of three new ranges have been developed with proprietary technology in the UK to deliver next generation, plant powered performance.
After noticing that competitors in the space are simply putting prices up rather than offering true innovation, INEOS is taking a different approach. Each of its next generation products have been scientifically developed with a laser focus on product benefits that can make the biggest impact on performance.
Putting science and sustainability at its heart, INEOS used their UK R&D centre to make the new ranges that deliver on performance and simplify the offer, to provide multi-purpose solutions to save shoppers money and space.
The surface spray and wipes are made with plant-based cleansers and not only kill 99.9% of bacteria and viruses*, but wipe out the heaviest grease, grime, limescale and watermarks, meaning they are ideal for both bathrooms AND kitchens, plus other rooms in the house too, offering consumers great value.
The non-bio concentrated laundry liquid, which is also made with plant-based cleansers, removes stains without using animal enzymes which are known to irritate skin and damage clothes; and delivers amazing results at cooler temperatures, even at 20˚C, which will save shoppers money and help to do their bit for the environment.
The washing up liquid is a 2 in 1 dish and hand wash – which means people can use it to wash the dishes – but it can be used without fear of irritation for the hands too. This means that people don’t need more than one bottle next to their kitchen sink.
Rory Tait, COO of INEOS Hygienics said: “All of our products are designed to bring the benefits of science and performance to everyone, every day. We apply scientific expertise to optimise every aspect of how our hygiene products perform so they work better, are more sustainable and redefine value for our customers.
“Our high-performance formulas are unbeatable compared to the leading brands in the category. They are skin kind, planet kind and cruelty free”.
The products were so well received by the market that ASDA beat another high street name to strike an exclusive deal to stock all four products across 500 stores nationwide.
Tait continues, “The well-established, decades old household sector has not embraced new technologies or science, so we set out to do better.
“16 new products have been carefully designed after months of research, listening to the views of thousands of shoppers.
“Each product uses proprietary technology, is plant based and has not been tested on animals. We started at the beginning of the development process to improve the performance of every element at least 10 per cent compared to the current high street offer. It all adds up to redefine value for our customers.
“Our ‘active fragrances’ can either help you sleep better when used on your bed sheets or boost your performance when used on your sports clothes or help you concentrate at work.
“This is a huge market that is just not delivering and is ripe for innovation. We believe that for too long this sector has not served consumers well and we are changing that with revolutionary products that will help every customer.”
Notes to Editors:
As Europe’s largest producer of high-purity synthetic ethanol, INEOS was in a unique position to respond to the global shortage of hand sanitiser when the pandemic struck in March 2020.
Manoeuvring quickly to establish six new factories across the UK, US and Europe in just ten days, the company has distributed millions of bottles of hospital grade hand sanitiser to thousands of NHS, medical institutions and front line health care workers around the world, for free. INEOS Hygienics is the official supplier of hand sanitation products to international sporting teams including Mercedes-AMG Petronas F1 Team, Tottenham Hotspur FC, INEOS Grenadiers and INEOS TEAM UK, helping to ensure that teams can continue to compete safely and with confidence.